# CTE Resource Center - Verso - Opportunities in Hospitality and Tourism Related National MBAResearch Standards-Marketing

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Related National MBAResearch Standards-Marketing

National MBAResearch Standards-Marketing

For a complete list of performance indicators for each of the performance elements with the Marketing Core Standards, go to http://mbaresearch.org/images/PDFs/MarketingCluster_2.pdf.

Acquire a foundational knowledge of product/service management to understand its nature and scope.

 

Acquire a foundational knowledge of promotion to understand its nature and scope.

 

Acquire a foundational knowledge of selling to understand its nature and scope.

 

Acquire foundational knowledge of channel management to understand its role in marketing.

 

Acquire foundational knowledge of marketing-information management to understand its nature and scope.

 

Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.

 

Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.

 

Develop a foundational knowledge of pricing to understand its role in marketing.

 

Employ product-mix strategies to meet customer expectations.

 

Evaluate marketing research procedures and findings to assess their credibility.

 

Generate product ideas to contribute to ongoing business success.

 

Interpret marketing information to test hypotheses and/or to resolve issues.

 

Select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).

 

Understand data-collection methods to evaluate their appropriateness for the research problem/issue.

 

Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.