# CTE Resource Center - Verso - Opportunities in Hospitality and Tourism National MBAResearch Standards-Marketing Correlation by Task

CTE Resource Center - Verso

Virginia’s CTE Resource Center

National MBAResearch Standards-Marketing Correlation by Task

In this course, the following tasks/competencies reinforce the standards listed beside them. Teachers may identify additional reinforcements in locally developed instructional materials.

Task/Competency Number Task/Competency Statement Standards
47 Differentiate between key aspects of the major segments of the hospitality and tourism industry. National MBAResearch Standards-Marketing: Select target market appropriate for product/business to obtain the best return on marketing investment (ROMI).
55 Explain marketing and the marketing concept. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope. ♦ Acquire a foundational knowledge of selling to understand its nature and scope. ♦ Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer. ♦ Employ product-mix strategies to meet customer expectations. ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
56 Explain the marketing mix. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope. ♦ Acquire a foundational knowledge of promotion to understand its nature and scope.  ♦ Acquire foundational knowledge of channel management to understand its role in marketing. ♦ Acquire foundational knowledge of marketing-information management to understand its nature and scope. ♦ Develop a foundational knowledge of pricing to understand its role in marketing.
58 Explain market segmentation. National MBAResearch Standards-Marketing: Acquire foundational knowledge of marketing-information management to understand its nature and scope. ♦ Evaluate marketing research procedures and findings to assess their credibility.  ♦ Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
63 Describe how cultural differences may affect a global traveler's wants and expectations. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope. ♦ Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer.
66 Analyze the needs and expectations of specific target markets. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of selling to understand its nature and scope. ♦ Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer. ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
67 Describe strategies to serve the needs of specific target markets. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope. ♦ Acquire a foundational knowledge of promotion to understand its nature and scope.  ♦ Acquire a foundational knowledge of selling to understand its nature and scope. ♦ Acquire foundational knowledge of channel management to understand its role in marketing. ♦ Acquire foundational knowledge of marketing-information management to understand its nature and scope. ♦ Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer. ♦ Develop a foundational knowledge of pricing to understand its role in marketing. ♦ Employ product-mix strategies to meet customer expectations. ♦ Generate product ideas to contribute to ongoing business success. ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
68 Describe the concept of relationship marketing within the hospitality and tourism industry. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of selling to understand its nature and scope. ♦ Acquire foundational knowledge of marketing-information management to understand its nature and scope. ♦ Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer. ♦ Evaluate marketing research procedures and findings to assess their credibility.  ♦ Interpret marketing information to test hypotheses and/or to resolve issues.  ♦ Understand data-collection methods to evaluate their appropriateness for the research problem/issue. ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
69 Explain customer service. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of selling to understand its nature and scope. ♦ Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer. ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
70 Determine the parameters of customer service. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of selling to understand its nature and scope. ♦ Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer. ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
71 Explain the importance of customer follow-up. National MBAResearch Standards-Marketing: Acquire product knowledge to communicate product benefits and to ensure appropriateness of product for the customer. ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
72 Demonstrate skills to assist in dealing with a challenging situation or customer. National MBAResearch Standards-Marketing: Interpret marketing information to test hypotheses and/or to resolve issues.  ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
73 Explore online hospitality and tourism related resources. National MBAResearch Standards-Marketing: Interpret marketing information to test hypotheses and/or to resolve issues.  ♦ Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
74 Identify existing and emerging technologies in the hospitality and tourism field. National MBAResearch Standards-Marketing: Evaluate marketing research procedures and findings to assess their credibility.  ♦ Interpret marketing information to test hypotheses and/or to resolve issues.  ♦ Understand data-collection methods to evaluate their appropriateness for the research problem/issue.