# CTE Resource Center - Verso - Marketing, Advanced Task 927073165

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Develop a repositioning plan or a rationale for maintaining the existing positioning plan for an existing product/service.

Definition

Development should include an assessment of an existing positioning plan and a recommendation for changing the position in the market.

Process/Skill Questions

  • What circumstances would necessitate a change in positioning?
  • How does market research play a role in the positioning plan?
  • How does defining the target market affect the positioning plan?
  • What external factors might guide a repositioning plan? In which product life cycle stage(s) might a product/service go through repositioning?
  • What effect can repositioning have on other products owned by the same company?

Related Standards of Learning

English

11.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
  1. Apply information from texts to clarify understanding of concepts.
  2. Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
  3. Analyze technical writing for clarity.
  4. Paraphrase and synthesize ideas within and between texts.
  5. Draw conclusions and make inferences on explicit and implied information using textual support.
  6. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  7. Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
  8. Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
  9. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).

12.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts.
  1. Use critical thinking to generate and respond logically to literal, inferential, and evaluative questions about the text(s).
  2. Identify and synthesize resources to make decisions, complete tasks, and solve specific problems.
  3. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Analyze false premises claims, counterclaims, and other evidence in persuasive writing.

Other Related Standards

National MBAResearch Standards-Marketing

Acquire a foundational knowledge of product/service management to understand its nature and scope.

 

Apply quality assurances to enhance product/service offerings.

 

Assess marketing strategies to improve return on marketing investment (ROMI).

 

Position products/services to acquire desired business image.