# CTE Resource Center - Verso - Marketing, Advanced Task 927073163

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Describe the competitive positioning of an existing product/service.

Definition

Description should include considerations for determining position for an existing product or service within the marketplace relative to the competition.

Process/Skill Questions

  • What makes a product a leader in the marketplace?
  • What are some products that are currently leaders in the marketplace? Why?
  • What are the consequences of a company's failure to evaluate its competition?
  • How can a SWOT analysis help a business identify its competitive position?
  • Why is it important to continuously evaluate the position of a product compared to its competition?
  • How does competitive positioning differ between services and products?

Related Standards of Learning

English

11.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
  1. Apply information from texts to clarify understanding of concepts.
  2. Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
  3. Analyze technical writing for clarity.
  4. Paraphrase and synthesize ideas within and between texts.
  5. Draw conclusions and make inferences on explicit and implied information using textual support.
  6. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  7. Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
  8. Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
  9. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).

12.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts.
  1. Use critical thinking to generate and respond logically to literal, inferential, and evaluative questions about the text(s).
  2. Identify and synthesize resources to make decisions, complete tasks, and solve specific problems.
  3. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Analyze false premises claims, counterclaims, and other evidence in persuasive writing.

Other Related Standards

National MBAResearch Standards-Marketing

Acquire a foundational knowledge of product/service management to understand its nature and scope.

 

Position products/services to acquire desired business image.