# CTE Resource Center - Verso - Marketing, Advanced Task 896546737

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Explain key factors in building and retaining a clientele.

Definition

Explanation should include

  • importance of customer loyalty
  • worth of a customer in terms of dollars
  • factors that contribute to building and retaining clientele (e.g., word-of-mouth, reputation, product quality, sales follow-up)
  • strategies to help manage clients in an ecommerce or social media environment
  • new technologies related to blogging and managing customer comments on websites.

Process/Skill Questions

  • What are the advantages of building a client list?
  • What resources are available for use in building a client list?
  • What sales techniques can be used to build customer loyalty?
  • Why does it cost less to retain a customer than to obtain a new one?
  • What is the best way to utilize social media to build and retain a clientele?
  • How should a business address negative customer comments on websites/social media?
  • How should a business highlight positive customer comments on websites/social media?

Related Standards of Learning

English

11.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
  1. Apply information from texts to clarify understanding of concepts.
  2. Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
  3. Analyze technical writing for clarity.
  4. Paraphrase and synthesize ideas within and between texts.
  5. Draw conclusions and make inferences on explicit and implied information using textual support.
  6. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  7. Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
  8. Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
  9. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).

12.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts.
  1. Use critical thinking to generate and respond logically to literal, inferential, and evaluative questions about the text(s).
  2. Identify and synthesize resources to make decisions, complete tasks, and solve specific problems.
  3. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Analyze false premises claims, counterclaims, and other evidence in persuasive writing.

Other Related Standards

National MBAResearch Standards-Marketing

Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.