# CTE Resource Center - Verso - Marketing, Advanced Task 896546722

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Develop a promotional plan or campaign for a business-to-business or consumer product/service.

Definition

Development of a promotional plan or campaign should include theme, goal, media, personnel, timing, implementation, and evaluation.

Process/Skill Questions

  • What is the difference between a theme and a goal?
  • What should be considered when selecting the goal of a promotional campaign?
  • How should personnel needs be determined?
  • What steps might be involved in implementation?
  • Why is evaluation important? How should the results be used? What type of follow up should occur?
  • Who is the target market?
  • What is the difference between a business-to-business promotional plan and a business-to-consumer promotional plan?

Related Standards of Learning

English

11.1

The student will make planned informative and persuasive multimodal, interactive presentations collaboratively and individually.
  1. Select and effectively use multimodal tools to design and develop presentation content.
  2. Credit information sources.
  3. Demonstrate the ability to work collaboratively with diverse teams.
  4. Respond thoughtfully and tactfully to diverse perspectives, summarizing points of agreement and disagreement.
  5. Use a variety of strategies to listen actively and speak using appropriate discussion rules with awareness of verbal and nonverbal cues.
  6. Anticipate and address alternative or opposing perspectives and counterclaims.
  7. Evaluate the various techniques used to construct arguments in multimodal presentations.
  8. Use vocabulary appropriate to the topic, audience, and purpose.
  9. Evaluate effectiveness of multimodal presentations.

12.1

The student will make planned persuasive/argumentative, multimodal, interactive presentations collaboratively and individually.
  1. Select and effectively use multimodal tools to design and develop presentation content.
  2. Credit information sources.
  3. Demonstrate the ability to work collaboratively with diverse teams.
  4. Anticipate and address alternative or opposing perspectives and counterclaims.
  5. Evaluate the various techniques used to construct arguments in multimodal presentations.
  6. Use a variety of strategies to listen actively and speak using appropriate discussion rules with awareness of verbal and nonverbal cues.
  7. Critique effectiveness of multimodal presentations.

Other Related Standards

National MBAResearch Standards-Marketing

Manage promotional activities to maximize return on promotional efforts.

 

Understand the use of public-relations activities to communicate with targeted audiences.