# CTE Resource Center - Verso - Marketing, Advanced Task 896546721

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Identify communications channels to reinforce company image and support financial investment.

Definition

Identification should selecting the appropriate media to meet the strategic goal. Examples include

  • media costs
  • production costs
  • climate of the media
  • flexibility to change the media
  • target audience
  • nature of the product/service.

Process/Skill Questions

  • How might technology affect revenues derived from promotion in the traditional advertising media, such as newspapers and television?
  • Is the money spent on Super Bowl advertising a good investment or a waste of money? Why?
  • What are some ways companies spend on sporting events advertising other than commercials?
  • How does target marketing influence the selection of promotional media?

Related Standards of Learning

English

11.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
  1. Apply information from texts to clarify understanding of concepts.
  2. Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
  3. Analyze technical writing for clarity.
  4. Paraphrase and synthesize ideas within and between texts.
  5. Draw conclusions and make inferences on explicit and implied information using textual support.
  6. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  7. Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
  8. Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
  9. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).

12.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts.
  1. Use critical thinking to generate and respond logically to literal, inferential, and evaluative questions about the text(s).
  2. Identify and synthesize resources to make decisions, complete tasks, and solve specific problems.
  3. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Analyze false premises claims, counterclaims, and other evidence in persuasive writing.

Other Related Standards

National MBAResearch Standards-Marketing

Understand promotional channels used to communicate with targeted audiences.