# CTE Resource Center - Verso - Marketing, Advanced Task 896546720

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Identify internal and external methods of promoting sales for a selected product/service.

Definition

Identification should include techniques such as trade shows, expos, allowances, and promotions (e.g., coupons, premiums, deals, incentives, product samples, sponsorship, promotional tie-ins, product placement, loyalty marketing programs, point-of-purchase displays, special events, point-of-sale materials, sales literature) for a selected product/service.

Process/Skill Questions

  • What are examples of methods of promoting sales?
  • Why does a business use a variety of methods of promoting sales rather than relying on one method? Are certain methods better than others?
  • What methods of promoting sales could be used to target difficult-to-reach customers?
  • What are the differences between trade and consumer promotions?
  • How does social media support sales and marketing?
  • How is social media used to target specific consumers?

Related Standards of Learning

English

11.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
  1. Apply information from texts to clarify understanding of concepts.
  2. Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
  3. Analyze technical writing for clarity.
  4. Paraphrase and synthesize ideas within and between texts.
  5. Draw conclusions and make inferences on explicit and implied information using textual support.
  6. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  7. Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
  8. Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
  9. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).

12.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts.
  1. Use critical thinking to generate and respond logically to literal, inferential, and evaluative questions about the text(s).
  2. Identify and synthesize resources to make decisions, complete tasks, and solve specific problems.
  3. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Analyze false premises claims, counterclaims, and other evidence in persuasive writing.

Other Related Standards

National MBAResearch Standards-Marketing

Acquire a foundational knowledge of promotion to understand its nature and scope.

 

Understand promotional channels used to communicate with targeted audiences.