# CTE Resource Center - Verso - Marketing, Advanced Task 896546701

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Present marketing research findings and recommendations.

Definition

Presentation should include an oral report of procedures, purposes, findings, and recommendations, presented according to acceptable standards. Visual aids must be included.

Process/Skill Questions

  • Is it an invasion of privacy to observe and record customers' behavior without their knowledge? Why, or why not?
  • Why might management choose not to use the results of a marketing research project?
  • What presentation skills should be employed when preparing a marketing research report?

Related Standards of Learning

English

11.1

The student will make planned informative and persuasive multimodal, interactive presentations collaboratively and individually.
  1. Select and effectively use multimodal tools to design and develop presentation content.
  2. Credit information sources.
  3. Demonstrate the ability to work collaboratively with diverse teams.
  4. Respond thoughtfully and tactfully to diverse perspectives, summarizing points of agreement and disagreement.
  5. Use a variety of strategies to listen actively and speak using appropriate discussion rules with awareness of verbal and nonverbal cues.
  6. Anticipate and address alternative or opposing perspectives and counterclaims.
  7. Evaluate the various techniques used to construct arguments in multimodal presentations.
  8. Use vocabulary appropriate to the topic, audience, and purpose.
  9. Evaluate effectiveness of multimodal presentations.

12.1

The student will make planned persuasive/argumentative, multimodal, interactive presentations collaboratively and individually.
  1. Select and effectively use multimodal tools to design and develop presentation content.
  2. Credit information sources.
  3. Demonstrate the ability to work collaboratively with diverse teams.
  4. Anticipate and address alternative or opposing perspectives and counterclaims.
  5. Evaluate the various techniques used to construct arguments in multimodal presentations.
  6. Use a variety of strategies to listen actively and speak using appropriate discussion rules with awareness of verbal and nonverbal cues.
  7. Critique effectiveness of multimodal presentations.

Mathematics

COM.12

The student will design and implement computer graphics to enhance output.

Other Related Standards

National MBAResearch Standards-Business Administration

Apply verbal skills to obtain and convey information.

 

National MBAResearch Standards-Marketing

Assess marketing research briefs to determine comprehensiveness and clarity.

 

Evaluate marketing research procedures and findings to assess their credibility.