# CTE Resource Center - Verso - Marketing, Advanced Task 896546699

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Conduct a marketing research project.

Definition

Conducting a marketing research project should include developing an appropriate research instrument; following research steps; and collecting, organizing, and analyzing data.

Process/Skill Questions

  • Why would a business owner or corporation want to conduct marketing research?
  • What is a focus group?
  • Why are businesses interested in trends?
  • What are the five steps of the marketing research process?
  • Who uses marketing research?
  • How does the trend toward greater public concern for personal privacy affect companies' marketing research techniques?
  • What is the difference between primary and secondary data?
  • How has technology changed marketing research?
  • What are the trends in marketing research?
  • What are some methods for conducting market research?
  • What are some limitations of marketing research?

Related Standards of Learning

English

11.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
  1. Apply information from texts to clarify understanding of concepts.
  2. Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
  3. Analyze technical writing for clarity.
  4. Paraphrase and synthesize ideas within and between texts.
  5. Draw conclusions and make inferences on explicit and implied information using textual support.
  6. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  7. Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
  8. Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
  9. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).

11.8

The student will analyze, evaluate, synthesize, and organize information from a variety of credible resources to produce a research product.
  1. Critically evaluate quality, accuracy, and validity of information.
  2. Make sense of information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information, point of view or bias.
  3. Synthesize relevant information from primary and secondary sources and present it in a logical sequence.
  4. Cite sources for both quoted and paraphrased ideas using a standard method of documentation, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  5. Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.
  6. Demonstrate ethical use of the Internet.

12.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts.
  1. Use critical thinking to generate and respond logically to literal, inferential, and evaluative questions about the text(s).
  2. Identify and synthesize resources to make decisions, complete tasks, and solve specific problems.
  3. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Analyze false premises claims, counterclaims, and other evidence in persuasive writing.

12.8

The student will analyze, evaluate, synthesize, and organize information from a variety of credible resources to produce a research product.
  1. Frame, analyze, and synthesize information to solve problems, answer questions, and generate new knowledge.
  2. Analyze information gathered from diverse sources by identifying misconceptions, main and supporting ideas, conflicting information, point of view, or bias.
  3. Critically evaluate the accuracy, quality, and validity of the information.
  4. Cite sources for both quoted and paraphrased ideas using a standard method of documentation, such as that of the Modern Language Association (MLA) or the American Psychological Association (APA).
  5. Define the meaning and consequences of plagiarism and follow ethical and legal guidelines for gathering and using information.
  6. Demonstrate ethical use of the Internet.

Mathematics

AFDA.8

The student will design and conduct an experiment/survey. Key concepts include
  1. sample size;
  2. sampling technique;
  3. controlling sources of bias and experimental error;
  4. data collection; and
  5. data analysis and reporting.

PS.8*

The student will describe the methods of data collection in a census, sample survey, experiment, and observational study and identify an appropriate method of solution for a given problem setting.

PS.9*

The student will plan and conduct a survey. The plan will address sampling techniques and methods to reduce bias.

Other Related Standards

National MBAResearch Standards-Marketing

Assess marketing research briefs to determine comprehensiveness and clarity.

 

Evaluate marketing research procedures and findings to assess their credibility.

 

Interpret marketing information to test hypotheses and/or to resolve issues.

 

Understand data-collection methods to evaluate their appropriateness for the research problem/issue.

 

Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue.