# CTE Resource Center - Verso - Marketing, Advanced Task 896546652

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Describe the impact of global marketing on businesses in the United States.

Definition

Description should include

  • the benefits and challenges of global marketing
  • the impact of increasing competition on American businesses (e.g., foreign products, innovation, workforces, infrastructure).
  • the resources of the U.S. (e.g., technology, land, labor) vs. those of our foreign competitors.

Process/Skill Questions

  • What effect do world powers such as China and India have on global marketing? What other countries are influencing global marketing?
  • What is the impact of emerging trading partners such as China and India on American global businesses?
  • How does American participation in free-trade alliances impact the U.S. economy?
  • How are you personally affected by global marketing?
  • How does the existence of the Internet impact the global economy?
  • What resources (i.e., natural, human, capital) does the U.S. have that other nations need? How might other nations use these U.S. resources?
  • What do you think would happen if the U.S. stopped trading with other countries?

Related Standards of Learning

English

11.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
  1. Apply information from texts to clarify understanding of concepts.
  2. Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
  3. Analyze technical writing for clarity.
  4. Paraphrase and synthesize ideas within and between texts.
  5. Draw conclusions and make inferences on explicit and implied information using textual support.
  6. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  7. Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
  8. Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
  9. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).

12.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts.
  1. Use critical thinking to generate and respond logically to literal, inferential, and evaluative questions about the text(s).
  2. Identify and synthesize resources to make decisions, complete tasks, and solve specific problems.
  3. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Analyze false premises claims, counterclaims, and other evidence in persuasive writing.

History and Social Science

GOVT.13

The student will apply social science skills to understand how world governments and economies compare and contrast with the government and the economy in the United States by

  1. describing the distribution of governmental power;
  2. explaining the relationship between the legislative and executive branches;
  3. comparing and contrasting the extent of participation in the political process; and
  4. comparing and contrasting economic systems.

Other Related Standards

National MBAResearch Standards-Business Administration

Understand global trade's impact to aid business decision-making.

 

Understand marketing's role and function in business to facilitate economic exchanges with customers.

 

Understand the nature of business to show its contributions to society.