# CTE Resource Center - Verso - Marketing, Advanced Task 457722954

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Trace the channels of distribution for a selected product/service.

Definition

Tracing should include the identification of the stages that make up the path from the producer to the consumer, a path that can vary depending on the final user.

Process/Skill Questions

  • What is the function of intermediaries?
  • What is the difference between a consumer and an industrial user?
  • What is the difference between a direct and an indirect channel of distribution?
  • What types of products and services would be appropriate for each channel?
  • Why is the distribution plan like a blue-print?
  • Why is international distribution more complicated than domestic distribution?
  • Why is it important that all aspects of distribution work together?
  • What external factors might impact the channels of distribution?
  • How can companies streamline the shipping process?

Related Standards of Learning

English

11.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
  1. Apply information from texts to clarify understanding of concepts.
  2. Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
  3. Analyze technical writing for clarity.
  4. Paraphrase and synthesize ideas within and between texts.
  5. Draw conclusions and make inferences on explicit and implied information using textual support.
  6. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  7. Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
  8. Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
  9. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).

12.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts.
  1. Use critical thinking to generate and respond logically to literal, inferential, and evaluative questions about the text(s).
  2. Identify and synthesize resources to make decisions, complete tasks, and solve specific problems.
  3. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Analyze false premises claims, counterclaims, and other evidence in persuasive writing.

Other Related Standards

National MBAResearch Standards-Marketing

Acquire foundational knowledge of channel management to understand its role in marketing.

 

Manage channel activities to minimize costs and to determine distribution strategies.