# CTE Resource Center - Verso - Marketing, Advanced Task 38166551

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Explain the role of a merchandising plan in the purchasing of products and services.

Definition

Explanation should include the fact that buyers plan their purchases through the merchandising plan before going to market. The merchandising plan allocates funds and determines what is purchased and the quantity purchased. Emphasis should be placed on the importance of analyzing the target market in the planning stages of the merchandise plan.

Process/Skill Questions

  • Why is a merchandising plan important when purchasing products?
  • How does a business determine an amount of money to allocate toward purchasing?
  • How does a business determine the quantity of goods to purchase?
  • How is centralized buying different than decentralized buying?
  • How often should buyers reevaluate the merchandising plan and make adjustments?

Related Standards of Learning

English

11.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
  1. Apply information from texts to clarify understanding of concepts.
  2. Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
  3. Analyze technical writing for clarity.
  4. Paraphrase and synthesize ideas within and between texts.
  5. Draw conclusions and make inferences on explicit and implied information using textual support.
  6. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  7. Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
  8. Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
  9. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).

12.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts.
  1. Use critical thinking to generate and respond logically to literal, inferential, and evaluative questions about the text(s).
  2. Identify and synthesize resources to make decisions, complete tasks, and solve specific problems.
  3. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Analyze false premises claims, counterclaims, and other evidence in persuasive writing.

Other Related Standards

National MBAResearch Standards-Business Administration

Implement purchasing activities to obtain business supplies, equipment, resources, and services.