# CTE Resource Center - Verso - Marketing, Advanced Task 38166549

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Explain strategies for developing media outreach and relations.

Definition

Explanation should include ways of ensuring positive coverage including various media and techniques of effective public relations, media events, and media materials, as well as strategies to use social media for public relations purposes.

Process/Skill Questions

  • What are some of the most effective methods of developing positive relationships with the media?
  • What is the role of a public relations department?
  • In what types of situations might a press release be appropriate?
  • Why do companies appoint a single individual to speak on behalf of the entire organization?
  • What are some effective methods of responding to negative media coverage?
  • Can negative publicity be good publicity? Explain.
  • Why is it important to establish media guidelines?

Related Standards of Learning

English

11.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
  1. Apply information from texts to clarify understanding of concepts.
  2. Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
  3. Analyze technical writing for clarity.
  4. Paraphrase and synthesize ideas within and between texts.
  5. Draw conclusions and make inferences on explicit and implied information using textual support.
  6. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  7. Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
  8. Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
  9. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).

12.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts.
  1. Use critical thinking to generate and respond logically to literal, inferential, and evaluative questions about the text(s).
  2. Identify and synthesize resources to make decisions, complete tasks, and solve specific problems.
  3. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Analyze false premises claims, counterclaims, and other evidence in persuasive writing.

Other Related Standards

National MBAResearch Standards-Marketing

Understand promotional channels used to communicate with targeted audiences.