# CTE Resource Center - Verso - Marketing, Advanced Task 1678167283

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Analyze the components of a marketing plan.

Definition

Analysis should include identification of the components of the marketing plan, addressing initial efforts (market research and analysis), implementation (marketing strategies), and evaluation (action plans).

Process/Skill Questions

  • What role does situation analysis play in the marketing planning process?
  • What methods are used to design marketing research studies?
  • What types of information are used in marketing decision making?
  • How does the use of technology affect marketing information management?
  • How are market strategies developed to determine and target a selected audience?
  • How is return on marketing investment (ROMI) determined?

Related Standards of Learning

English

11.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts including employment documents and technical writing.
  1. Apply information from texts to clarify understanding of concepts.
  2. Read and correctly interpret an application for employment, workplace documents, or an application for college admission.
  3. Analyze technical writing for clarity.
  4. Paraphrase and synthesize ideas within and between texts.
  5. Draw conclusions and make inferences on explicit and implied information using textual support.
  6. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  7. Analyze false premises, claims, counterclaims, and other evidence in persuasive writing.
  8. Recognize and analyze use of ambiguity, contradiction, paradox, irony, sarcasm, overstatement, and understatement in text.
  9. Generate and respond logically to literal, inferential, evaluative, synthesizing, and critical thinking questions about the text(s).

12.5

The student will read, interpret, analyze, and evaluate a variety of nonfiction texts.
  1. Use critical thinking to generate and respond logically to literal, inferential, and evaluative questions about the text(s).
  2. Identify and synthesize resources to make decisions, complete tasks, and solve specific problems.
  3. Analyze multiple texts addressing the same topic to determine how authors reach similar or different conclusions.
  4. Recognize and analyze use of ambiguity, contradiction, paradox, irony, overstatement, and understatement in text.
  5. Analyze false premises claims, counterclaims, and other evidence in persuasive writing.

Other Related Standards

National MBAResearch Standards-Marketing

Assess marketing strategies to improve return on marketing investment (ROMI).