# CTE Resource Center - Verso - Marketing, Advanced Task 105218498

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Analyze innovative customer service through the use of case studies.


Analysis should examine new techniques in customer service and the importance of continued development of customer service efforts. Analysis should also study applications of innovative customer service techniques in actual businesses.

Process/Skill Questions

  • How do customer service techniques and procedures differ from one business to another?
  • What are the benefits of innovative customer-service techniques?
  • What are the consequences of failing to evaluate customer-service techniques?
  • What constitutes good customer service?
  • How is customer service different for electronic businesses?
  • Have you ever experienced poor customer service? If so, how did you react?
  • How can customer service be used as a competitive tool?
  • How can social media be used to enhance customer service?
  • What are your positive customer service experiences? What made them positive?
  • What training can a sales team participate in to provide exceptional customer service at all times?

Other Related Standards

National MBAResearch Standards-Business Administration

Understand the nature of customer relationship management to show its contributions to a company.


National MBAResearch Standards-Marketing

Acquire a foundational knowledge of selling to understand its nature and scope.


Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.