# CTE Resource Center - Verso - Marketing, Advanced SOL Correlation by Task

CTE Resource Center - Verso

Virginia’s CTE Resource Center

SOL Correlation by Task

A correlation between each state-approved CTE course and Virginia Standards of Learning (SOL) for English, History and Social Science, Mathematics, and Science has been completed by teams of CTE and academic specialists. The correlation identifies, on a statewide basis, standards reinforced by specific tasks/competencies within each course.

In this course, the following tasks/competencies reinforce the standards listed beside them. Teachers may identify additional reinforcements in locally developed instructional materials.

Task/Competency Number Task/Competency Statement Standards
1 Demonstrate creativity and innovation. English 6.1, 6.3, 6.4, 6.6, 6.7, 6.9, 7.1, 7.3, 7.4, 7.6, 7.7, 7.9, 8.1, 8.3, 8.4, 8.6, 8.7, 8.9, 9.1, 9.5, 9.6, 9.8, 10.1, 10.5, 10.6, 10.8, 11.1, 11.5, 11.6, 11.8, 12.1, 12.5, 12.6, 12.8
History and Social Science CE.1, CE.4, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WG.4, WHI.1, WHII.1
Mathematics 6.1, 6.2, 6.3, 6.4, 6.5, 6.6, 6.7, 6.10, 6.11, 6.12, 7.2, 7.3, 7.8, 7.9, 8.2, 8.4, 8.6, 8.7, 8.11, 8.12, 8.17, 8.18, A.9, AFDA.3, AFDA.4, AFDA.5, AFDA.6, AFDA.7, AFDA.8, AII.9, COM.1, COM.3, COM.4, COM.5, COM.8, DM.1*, DM.2*, DM.3*, DM.7, DM.10, PS.3*, PS.4*, PS.7*, PS.9*, PS.10*
Science 6.1, BIO.1, CH.1, ES.1, LS.1, PS.1
2 Demonstrate critical thinking and problem solving. English 6.1, 6.3, 6.4, 6.5, 6.6, 6.7, 6.9, 7.1, 7.3, 7.4, 7.5, 7.6, 7.7, 7.9, 8.1, 8.3, 8.4, 8.5, 8.6, 8.7, 8.9, 9.1, 9.5, 9.6, 9.8, 10.1, 10.5, 10.6, 10.8, 11.1, 11.5, 11.6, 11.8, 12.1, 12.5, 12.6, 12.8
History and Social Science CE.1, CE.4, CE.11, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WG.4, WHI.1, WHII.1
Mathematics 6.1, 6.2, 6.3, 6.4, 6.5, 6.6, 6.10, 6.11, 7.2, 7.3, 7.8, 7.12, 7.13, 8.2, 8.4, 8.8, 8.9, 8.10, 8.11, A.8, A.9, AFDA.3, AFDA.5, AFDA.8, AII.9, AII.10, AII.11, COM.1, COM.3, COM.4, COM.5, COM.8, DM.1*, DM.2*, DM.3*, DM.4, DM.7, DM.9*, G.1, G.13, G.14, PS.9*, PS.10*
Science 6.1, BIO.1, CH.1, ES.1, LS.1, PS.1
3 Demonstrate initiative and self-direction. English 6.1, 6.4, 6.6, 6.7, 6.9, 7.1, 7.4, 7.6, 7.7, 7.9, 8.1, 8.4, 8.6, 8.7, 8.9, 9.1, 9.5, 9.6, 9.8, 10.1, 10.5, 10.6, 10.8, 11.1, 11.5, 11.6, 11.8, 12.1, 12.5, 12.6, 12.8
History and Social Science CE.1, CE.4, CE.11, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
4 Demonstrate integrity. English 6.1, 7.1, 8.1, 9.1, 9.5, 10.1, 10.5, 11.1, 11.5, 12.1, 12.5
History and Social Science CE.1, CE.3, CE.4, GOVT.1, GOVT.16, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
5 Demonstrate work ethic. English 6.1, 7.1, 8.1, 9.1, 10.1, 11.1, 12.1
History and Social Science CE.1, CE.4, CE.14, GOVT.1, GOVT.16, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Science CH.1
6 Demonstrate conflict-resolution skills. English 6.1, 6.2, 6.4, 6.6, 6.7, 6.9, 7.1, 7.2, 7.4, 7.6, 7.7, 7.9, 8.1, 8.2, 8.4, 8.6, 8.7, 8.9, 9.1, 10.1, 11.1, 12.1
History and Social Science CE.1, CE.4, GOVT.1, USI.1, VUS.1
7 Demonstrate listening and speaking skills. English 6.1, 6.2, 6.4, 6.6, 7.1, 7.2, 7.4, 7.6, 8.1, 8.2, 8.4, 8.6, 9.1, 10.1, 11.1, 12.1
History and Social Science CE.1, CE.4, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
8 Demonstrate respect for diversity. English 6.1, 7.1, 8.1, 9.1, 10.1, 11.1, 12.1
History and Social Science CE.1, CE.3, CE.4, GOVT.1, GOVT.16, USI.1, USII.1, USII.9, VUS.1, VUS.13, WG.1, WHI.1, WHII.1
9 Demonstrate customer service skills. English 6.1, 6.4, 6.7, 7.1, 7.4, 7.7, 8.1, 8.4, 8.7, 9.1, 9.5, 9.6, 10.1, 10.5, 10.6, 11.1, 11.5, 11.6, 12.1, 12.5, 12.6
History and Social Science CE.1, CE.4, GOVT.1, GOVT.16, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
10 Collaborate with team members. English 6.1, 7.1, 8.1, 9.1, 10.1, 11.1, 12.1
History and Social Science CE.1, CE.3, CE.4, GOVT.1, GOVT.16, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
11 Demonstrate big-picture thinking. English 6.1, 6.4, 7.1, 7.4, 8.1, 8.4, 9.1, 9.5, 10.1, 10.5, 11.1, 11.5, 12.1, 12.5
History and Social Science CE.1, CE.4, CE.12, GOVT.1, GOVT.15, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
12 Demonstrate career- and life-management skills. English 6.1, 6.7, 7.1, 7.7, 8.1, 8.7, 9.1, 9.6, 10.1, 10.6, 11.1, 11.6, 12.1, 12.6
History and Social Science CE.1, CE.4, CE.12, CE.14, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Mathematics 8.4
13 Demonstrate continuous learning and adaptability. English 6.1, 6.4, 6.7, 6.9, 7.1, 7.4, 7.7, 7.9, 8.1, 8.4, 8.7, 8.9, 9.1, 9.5, 9.6, 9.8, 10.1, 10.5, 10.6, 10.8, 11.1, 11.5, 11.6, 11.8, 12.1, 12.5, 12.6, 12.8
History and Social Science CE.1, CE.3, CE.4, CE.14, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Science BIO.1, CH.1, LS.1, PH.1, PH.4, PS.1
14 Manage time and resources. English 6.1, 6.2, 6.4, 6.7, 6.9, 7.1, 7.2, 7.4, 7.7, 7.9, 8.1, 8.2, 8.4, 8.7, 8.9, 9.1, 9.5, 9.6, 9.8, 10.1, 10.5, 10.6, 10.8, 11.2, 11.5, 11.6, 11.8, 12.2, 12.5, 12.6, 12.8
History and Social Science CE.1, CE.4, CE.11, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Mathematics 6.10, 6.11, 6.12, 7.2, 7.3, 7.8, 7.9, 7.10, 7.11, 7.12, 7.13, 8.4, 8.11, 8.12, 8.13, 8.14, 8.17, 8.18, A.4, A.5, A.8, A.9, AFDA.3, AFDA.4, AFDA.5, AFDA.6, AFDA.7, AFDA.8, COM.1, COM.3, COM.5, COM.8
15 Demonstrate information-literacy skills. English 6.1, 6.2, 6.4, 6.6, 6.7, 6.9, 7.1, 7.2, 7.3, 7.4, 7.6, 7.7, 7.9, 8.1, 8.2, 8.3, 8.4, 8.6, 8.7, 8.9, 9.2, 9.5, 9.6, 9.8, 10.2, 10.5, 10.6, 10.8, 11.2, 11.5, 11.6, 11.8, 12.2, 12.5, 12.6, 12.8
History and Social Science CE.1, CE.4, CE.14, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Mathematics 6.10, 6.11, 7.8, 7.9, 8.11, 8.12, A.8, A.9, AFDA.3, AFDA.4, AFDA.6, AFDA.7, AFDA.8, DM.8, PS.1*, PS.2*, PS.3*, PS.4*, PS.7*, PS.8*, PS.9*, PS.10*
Science 6.1, BIO.1, CH.1, ES.1, LS.1, PH.1, PS.1
16 Demonstrate an understanding of information security. English 6.1, 6.2, 6.3, 6.4, 6.6, 6.7, 6.8, 6.9, 7.1, 7.2, 7.3, 7.4, 7.6, 7.7, 7.8, 7.9, 8.1, 8.2, 8.3, 8.4, 8.6, 8.7, 8.8, 8.9, 9.1, 9.2, 9.5, 9.6, 9.8, 10.1, 10.2, 10.5, 10.6, 10.8, 11.1, 11.2, 11.5, 11.6, 11.8, 12.1, 12.2, 12.5, 12.6, 12.8
History and Social Science CE.1, CE.4, CE.14, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Mathematics COM.10
17 Maintain working knowledge of current information-technology (IT) systems. English 6.1, 6.3, 6.4, 6.6, 6.9, 7.1, 7.3, 7.4, 7.6, 7.9, 8.1, 8.3, 8.4, 8.6, 8.9
History and Social Science CE.1, CE.4, CE.14, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Mathematics 7.8, COM.1, COM.2, COM.7, COM.9, COM.10, COM.11, COM.16, COM.18, PS.17
Science BIO.1, CH.1, ES.1, PH.1
18 Demonstrate proficiency with technologies, tools, and machines common to a specific occupation. History and Social Science CE.1, CE.4, CE.14, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Mathematics 6.10, 6.11, 7.9, 8.4, A.7, A.8, A.9, AFDA.1, AFDA.3, AFDA.5, AII.4, AII.7, AII.9, COM.1, COM.7, COM.10, COM.11, COM.12, COM.16
Science CH.1, ES.1, LS.1, PH.1, PS.1
19 Apply mathematical skills to job-specific tasks. English 6.4, 6.6, 6.7, 7.4, 7.6, 7.7, 8.4, 8.6, 8.7, 9.5, 9.6, 10.5, 10.6, 11.5, 11.6, 12.5, 12.6
History and Social Science CE.1, CE.4, CE.14, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Mathematics 6.1, 6.2, 6.5, 6.6, 6.12, 6.13, 6.14, 7.1, 7.2, 7.3, 7.4, 7.5, 7.6, 7.8, 7.9, 7.11, 7.12, 7.13, 8.4, 8.5, 8.6, 8.8, 8.9, 8.10, 8.11, 8.12, 8.13, 8.14, 8.15, 8.16, 8.17, 8.18, A.1, A.3, A.4, A.5, A.7, A.8, A.9, AFDA.1, AFDA.3, AFDA.5, AFDA.8, AII.3, AII.7, AII.9, AII.10, COM.1, COM.7
Science 6.1, BIO.1, CH.1, ES.1, LS.1, PH.1, PS.1
20 Demonstrate professionalism. English 6.1, 7.1, 8.1, 9.1, 10.1, 11.1, 12.1
History and Social Science CE.1, CE.4, CE.14, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
21 Demonstrate reading and writing skills. English 6.1, 6.6, 6.7, 7.1, 7.6, 7.7, 8.1, 8.6, 8.7, 9.1, 9.5, 9.6, 9.7, 10.1, 10.5, 10.6, 10.7, 11.1, 11.5, 11.6, 11.7, 12.1, 12.5, 12.6, 12.7
History and Social Science CE.1, CE.4, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Science 6.1, PH.1, PS.1
22 Demonstrate workplace safety. English 6.4, 7.4, 8.4, 9.5, 10.5, 11.5, 12.5
History and Social Science CE.1, CE.4, GOVT.1, USI.1, USII.1, VUS.1, WG.1, WHI.1, WHII.1
Science CH.1
23 Examine aspects of planning within an industry/organization. History and Social Science GOVT.16
28 Examine labor issues related to an industry/organization. History and Social Science GOVT.16
29 Examine community issues related to an industry/organization. History and Social Science GOVT.16
30 Examine health, safety, and environmental issues related to an industry/organization. History and Social Science GOVT.16
39 Examine current events and trends that impact marketing. English 11.5, 12.5
History and Social Science GOVT.12, VUS.13, VUS.14, WHII.14
40 Analyze the impact of marketing trends on a selected business or product. English 11.5, 12.5
Mathematics A.9, AII.9, PS.1*, PS.2*, PS.3*, PS.4*
41 Describe the impact of environmental issues on marketing. English 11.5, 12.5
History and Social Science GOVT.13, GOVT.15, WG.17
42 Explain elements of ethical decision making. English 11.5, 12.5
History and Social Science GOVT.1, GOVT.13, WG.17
43 Identify unfair business practices. English 11.5, 12.5
44 Report information/data in a written document. English 11.6, 11.7, 12.6, 12.7
History and Social Science GOVT.1
45 Report information/data in an oral presentation accompanied by visual aids. English 11.1, 12.1
46 Demonstrate examples of professional verbal and non-verbal communication skills. English 11.1, 11.2, 11.5, 12.1, 12.2, 12.5
47 Apply time-management strategies. English 11.5, 12.5
48 Identify the steps in negotiation and their use in the workplace. English 11.5, 12.5
49 Identify the characteristics of leaders. English 11.5, 12.5
50 Identify the importance of continuing professional development activities for all employees. English 11.5, 12.5
51 Explain the concept of entrepreneurship. English 11.5, 12.5
52 Describe the need for entrepreneurial innovation. English 11.5, 12.5
53 Explain the effects of economic change on business and employment. English 11.5, 12.5
History and Social Science GOVT.14, GOVT.15
54 Analyze the role of government in business and the economy. English 11.5, 12.5
History and Social Science GOVT.14, GOVT.15, GOVT.16
55 Describe the impact of global marketing on businesses in the United States. English 11.5, 12.5
History and Social Science GOVT.13
56 Describe the phases of the business cycle. English 11.5, 12.5
57 Explain productivity and its effects on individual businesses and the economy as a whole. English 11.5, 12.5
History and Social Science GOVT.14
58 Describe the functions and levels of management. English 11.5, 12.5
59 Explain the process of hiring, orienting, and training employees. English 11.5, 12.5
60 Identify strategies for motivating employees. English 11.5, 12.5
61 Explain appropriate methods of communicating with employees. English 11.5, 12.5
62 Explain the importance of managing a diverse workforce. English 11.5, 12.5
63 Explain the process of handling employee complaints. English 11.5, 12.5
History and Social Science GOVT.1, GOVT.16
64 Explain the process of remedial action. English 11.5, 12.5
History and Social Science GOVT.1, GOVT.16
65 Outline a procedure for conducting an employee evaluation. English 11.5, 11.6, 11.7, 12.5, 12.6, 12.7
66 Describe legal aspects of personnel management. English 11.5, 12.5
History and Social Science GOVT.1, GOVT.16
67 Apply decision-making skills to management situations. English 11.5, 12.5
68 Describe challenges of managing a global business. English 11.5, 12.5
69 Explain the roles of financial statements and their importance in decision-making. English 11.5, 12.5
71 Explain the nature and importance of a budget. English 11.5, 12.5
72 Create a marketing budget, using a spreadsheet/template. English 11.2, 12.2
Mathematics COM.1, COM.7
73 Explain the nature of sales forecasts. English 11.5, 12.5
Mathematics A.9, AII.9, PS.1*, PS.2*, PS.3*, PS.4*, PS.5, PS.7*
74 Conduct research using search engines and keywords. English 11.5, 11.8, 12.5, 12.8
75 Use trade journals, periodicals, and electronic resources for research and professional development. English 11.5, 11.8, 12.5, 12.8
76 Conduct a marketing research project. English 11.5, 11.8, 12.5, 12.8
Mathematics AFDA.8, PS.8*, PS.9*
77 Prepare a marketing research report. English 11.5, 11.6, 11.7, 12.5, 12.6, 12.7
Mathematics AFDA.8, PS.1*, PS.2*, PS.3*, PS.4*, PS.8*, PS.9*
78 Present marketing research findings and recommendations. English 11.1, 12.1
Mathematics COM.12
79 Analyze the life cycle of an existing product/service. English 11.5, 12.5
History and Social Science GOVT.9, GOVT.15
80 Analyze a product line and a brand extension. English 11.5, 12.5
History and Social Science GOVT.1
81 Create a product extension for an existing product. English 11.1, 12.1
History and Social Science GOVT.1
Mathematics PS.8*, PS.9*, PS.10*
82 Describe the competitive positioning of an existing product/service. English 11.5, 12.5
83 Conduct a SWOT analysis to analyze the effects of competition on the selected product/service. English 11.1, 12.1
History and Social Science GOVT.15
84 Develop a repositioning plan or a rationale for maintaining the existing positioning plan for an existing product/service. English 11.5, 12.5
85 Explain the inventory handling process. English 11.5, 12.5
86 Explain inventory control systems. English 11.5, 12.5
Mathematics DM.8
87 Compare common shipping and storing methods. English 11.5, 12.5
History and Social Science GOVT.1
88 Trace the channels of distribution for a selected product/service. English 11.5, 12.5
89 Identify the psychological effects of pricing. English 11.5, 12.5
90 Explain the impact of price on profitability. English 11.5, 12.5
History and Social Science GOVT.1, GOVT.15
91 Explain the concept of markup/markdown and how it relates to profit and loss. English 11.3, 11.5, 12.3, 12.5
92 Apply formulas for pricing to calculate markup and markdown. English 11.5, 12.5
Mathematics A.1, A.4
93 Calculate break-even point in units and dollars. Mathematics A.4
94 Calculate gross and net profit. Mathematics A.1, A.4
95 Explain how pricing is determined in not-for-profit organizations. English 11.5, 12.5
96 Describe the roles of laws and ethics in pricing. English 11.5, 12.5
History and Social Science GOVT.1, GOVT.16
97 Identify internal and external methods of promoting sales for a selected product/service. English 11.5, 12.5
98 Identify communications channels to reinforce company image and support financial investment. English 11.5, 12.5
99 Develop a promotional plan or campaign for a business-to-business or consumer product/service. English 11.1, 12.1
100 Explain strategies for developing media outreach and relations. English 11.5, 12.5
101 Identify types of social media that can be used to promote a business or products. English 11.1, 11.2, 12.1, 12.2
102 Create a plan for introducing social media promotion. English 11.1, 11.6, 11.7, 12.1, 12.6, 12.7
103 Explain the role of a merchandising plan in the purchasing of products and services. English 11.5, 12.5
104 Explain the elements of a merchandising plan. English 11.5, 12.5
105 Compare merchandising strategies of two stores with similar products and different target markets. English 11.5, 12.5
106 Analyze forms used in purchasing. English 11.5, 12.5
107 Develop strategies for reducing shrinkage both from internal and external sources. English 11.5, 12.5
108 Explain the importance of copyright, registered service marks, registered trademarks, and brand name protection. English 11.5, 12.5
History and Social Science GOVT.1, GOVT.16
109 Describe legal aspects of marketing management. English 11.5, 12.5
111 Analyze methods used in developing long-term sales relationships. English 11.5, 12.5
112 Explain key factors in building and retaining a clientele. English 11.5, 12.5
113 Explain the uses of a prospect list. English 11.5, 12.5
115 Identify the legal considerations in granting credit. English 11.8, 12.8
116 Identify the benefits and costs of granting credit. English 11.5, 12.5
117 Explain cost analysis. English 11.5, 12.5
118 Analyze the components of a marketing plan. English 11.5, 12.5
119 Develop a marketing plan for a selected product or service. English 11.1, 11.2, 11.6, 11.7, 12.1, 12.2, 12.6, 12.7
120 Analyze the components of a business plan. English 11.5, 12.5
121 Develop a business plan. English 11.1, 11.2, 11.6, 11.7, 12.1, 12.2, 12.6, 12.7
122 Research career trends and opportunities in marketing. English 11.5, 11.8, 12.5, 12.8
123 Prepare a career development plan. English 11.1, 12.1
124 Explore postsecondary training and educational opportunities. English 11.8, 12.8
125 Update an electronic résumé and portfolio. English 11.6, 11.7, 12.6, 12.7
126 Update a cover letter. English 11.6, 11.7, 12.6, 12.7
127 Tailor interview techniques to a variety of companies. English 11.1, 12.1
128 Describe the role of professional/trade organizations in career development. English 11.5, 12.5
129 Demonstrate networking skills for professional development. English 11.1, 12.1