CTE Resource Center - Verso - Marketing, Advanced Related National MBAResearch Standards-Marketing
Related National MBAResearch Standards-Marketing
National MBAResearch Standards-Marketing
For a complete list of performance indicators for each of the performance elements with the Marketing Core Standards, go to http://mbaresearch.org/images/PDFs/MarketingCluster_2.pdf.
Acquire a foundational knowledge of product/service management to understand its nature and scope.
Acquire a foundational knowledge of promotion to understand its nature and scope.
Acquire a foundational knowledge of selling to understand its nature and scope.
Acquire foundational knowledge of channel management to understand its role in marketing.
Apply quality assurances to enhance product/service offerings.
Assess marketing research briefs to determine comprehensiveness and clarity.
Assess marketing strategies to improve return on marketing investment (ROMI).
Develop a foundational knowledge of pricing to understand its role in marketing.
Employ marketing-information to plan marketing activities.
Evaluate marketing research procedures and findings to assess their credibility.
Generate product ideas to contribute to ongoing business success.
Interpret marketing information to test hypotheses and/or to resolve issues.
Manage channel activities to minimize costs and to determine distribution strategies.
Manage promotional activities to maximize return on promotional efforts.
Position company to acquire desired business image.
Position products/services to acquire desired business image.
Understand data-collection methods to evaluate their appropriateness for the research problem/issue.
Understand marketing-research activities to show command of their nature and scope.
Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue.
Understand promotional channels used to communicate with targeted audiences.
Understand responsibilities in marketing to demonstrate ethical/legal behavior.
Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
Understand the use of an advertisement's components to communicate with targeted audiences.
Understand the use of public-relations activities to communicate with targeted audiences.