# CTE Resource Center - Verso - Marketing, Advanced National MBAResearch Standards-Marketing Correlation by Task

CTE Resource Center - Verso

Virginia’s CTE Resource Center

National MBAResearch Standards-Marketing Correlation by Task

In this course, the following tasks/competencies reinforce the standards listed beside them. Teachers may identify additional reinforcements in locally developed instructional materials.

Task/Competency Number Task/Competency Statement Standards
42 Explain elements of ethical decision making. National MBAResearch Standards-Marketing: Understand responsibilities in marketing to demonstrate ethical/legal behavior.
43 Identify unfair business practices. National MBAResearch Standards-Marketing: Understand responsibilities in marketing to demonstrate ethical/legal behavior.
73 Explain the nature of sales forecasts. National MBAResearch Standards-Marketing: Employ marketing-information to plan marketing activities. ♦ Understand marketing-research activities to show command of their nature and scope.
74 Conduct research using search engines and keywords. National MBAResearch Standards-Marketing: Understand data-collection methods to evaluate their appropriateness for the research problem/issue. ♦ Understand marketing-research activities to show command of their nature and scope.
75 Use trade journals, periodicals, and electronic resources for research and professional development. National MBAResearch Standards-Marketing: Assess marketing research briefs to determine comprehensiveness and clarity.  ♦ Interpret marketing information to test hypotheses and/or to resolve issues.
76 Conduct a marketing research project. National MBAResearch Standards-Marketing: Assess marketing research briefs to determine comprehensiveness and clarity.  ♦ Evaluate marketing research procedures and findings to assess their credibility.  ♦ Interpret marketing information to test hypotheses and/or to resolve issues.  ♦ Understand data-collection methods to evaluate their appropriateness for the research problem/issue. ♦ Understand marketing-research design considerations to evaluate their appropriateness for the research problem/issue.
77 Prepare a marketing research report. National MBAResearch Standards-Marketing: Assess marketing research briefs to determine comprehensiveness and clarity.  ♦ Evaluate marketing research procedures and findings to assess their credibility.
78 Present marketing research findings and recommendations. National MBAResearch Standards-Marketing: Assess marketing research briefs to determine comprehensiveness and clarity.  ♦ Evaluate marketing research procedures and findings to assess their credibility.
79 Analyze the life cycle of an existing product/service. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope. ♦ Employ marketing-information to plan marketing activities.
80 Analyze a product line and a brand extension. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope. ♦ Employ marketing-information to plan marketing activities. ♦ Position company to acquire desired business image. ♦ Position products/services to acquire desired business image.
81 Create a product extension for an existing product. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope. ♦ Employ marketing-information to plan marketing activities. ♦ Generate product ideas to contribute to ongoing business success.
82 Describe the competitive positioning of an existing product/service. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope. ♦ Position products/services to acquire desired business image.
83 Conduct a SWOT analysis to analyze the effects of competition on the selected product/service. National MBAResearch Standards-Marketing: Employ marketing-information to plan marketing activities.
84 Develop a repositioning plan or a rationale for maintaining the existing positioning plan for an existing product/service. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of product/service management to understand its nature and scope. ♦ Apply quality assurances to enhance product/service offerings. ♦ Assess marketing strategies to improve return on marketing investment (ROMI). ♦ Position products/services to acquire desired business image.
85 Explain the inventory handling process. National MBAResearch Standards-Marketing: Acquire foundational knowledge of channel management to understand its role in marketing.
86 Explain inventory control systems. National MBAResearch Standards-Marketing: Acquire foundational knowledge of channel management to understand its role in marketing.
87 Compare common shipping and storing methods. National MBAResearch Standards-Marketing: Acquire foundational knowledge of channel management to understand its role in marketing.
88 Trace the channels of distribution for a selected product/service. National MBAResearch Standards-Marketing: Acquire foundational knowledge of channel management to understand its role in marketing. ♦ Manage channel activities to minimize costs and to determine distribution strategies.
89 Identify the psychological effects of pricing. National MBAResearch Standards-Marketing: Develop a foundational knowledge of pricing to understand its role in marketing.
90 Explain the impact of price on profitability. National MBAResearch Standards-Marketing: Develop a foundational knowledge of pricing to understand its role in marketing.
91 Explain the concept of markup/markdown and how it relates to profit and loss. National MBAResearch Standards-Marketing: Develop a foundational knowledge of pricing to understand its role in marketing.
92 Apply formulas for pricing to calculate markup and markdown. National MBAResearch Standards-Marketing: Develop a foundational knowledge of pricing to understand its role in marketing.
93 Calculate break-even point in units and dollars. National MBAResearch Standards-Marketing: Develop a foundational knowledge of pricing to understand its role in marketing.
94 Calculate gross and net profit. National MBAResearch Standards-Marketing: Develop a foundational knowledge of pricing to understand its role in marketing.
95 Explain how pricing is determined in not-for-profit organizations. National MBAResearch Standards-Marketing: Develop a foundational knowledge of pricing to understand its role in marketing.
96 Describe the roles of laws and ethics in pricing. National MBAResearch Standards-Marketing: Develop a foundational knowledge of pricing to understand its role in marketing.
97 Identify internal and external methods of promoting sales for a selected product/service. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of promotion to understand its nature and scope.  ♦ Understand promotional channels used to communicate with targeted audiences.
98 Identify communications channels to reinforce company image and support financial investment. National MBAResearch Standards-Marketing: Understand promotional channels used to communicate with targeted audiences.
99 Develop a promotional plan or campaign for a business-to-business or consumer product/service. National MBAResearch Standards-Marketing: Manage promotional activities to maximize return on promotional efforts. ♦ Understand the use of public-relations activities to communicate with targeted audiences.
100 Explain strategies for developing media outreach and relations. National MBAResearch Standards-Marketing: Understand promotional channels used to communicate with targeted audiences.
101 Identify types of social media that can be used to promote a business or products. National MBAResearch Standards-Marketing: Understand the use of an advertisement's components to communicate with targeted audiences. ♦ Understand the use of public-relations activities to communicate with targeted audiences.
102 Create a plan for introducing social media promotion. National MBAResearch Standards-Marketing: Manage promotional activities to maximize return on promotional efforts.
110 Use buying motives of businesses as bases for sales presentations. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of selling to understand its nature and scope. ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
111 Analyze methods used in developing long-term sales relationships. National MBAResearch Standards-Marketing: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
112 Explain key factors in building and retaining a clientele. National MBAResearch Standards-Marketing: Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
113 Explain the uses of a prospect list. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of selling to understand its nature and scope.
114 Analyze innovative customer service through the use of case studies. National MBAResearch Standards-Marketing: Acquire a foundational knowledge of selling to understand its nature and scope. ♦ Understand sales processes and techniques to enhance customer relationships and to increase the likelihood of making sales.
118 Analyze the components of a marketing plan. National MBAResearch Standards-Marketing: Assess marketing strategies to improve return on marketing investment (ROMI).
119 Develop a marketing plan for a selected product or service. National MBAResearch Standards-Marketing: Employ marketing-information to plan marketing activities.