Marketing (8120/36 weeks) Course Description
|Suggested Grade Levels:||9–12|
Students examine activities in marketing and business important for success in marketing employment and postsecondary education. Students will learn how products are developed, branded, and sold to businesses and consumers. Students will analyze industry trends and gain hands-on experience in the marketing of goods, services, and ideas. Topics will include professionalism in the workplace, product planning and positioning, promotion, pricing, selling, economic issues, and the impact of technology on the marketplace. Computer/technology applications and DECA activities enhance the course. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events.
Career Clusters and Pathways
For federal reporting (choose one)
- Marketing Communications
- Marketing Management
- Marketing Research
- Professional Sales
- Transportation, Distribution and Logistics
- Health, Safety and Environmental Management
- Sales and Service
Upon completion of the course
- A*S*K Fundamental Marketing Concepts Assessment
- Business of Retail: Operations & Profit Examination
- College and Work Readiness Assessment (CWRA+)
- Customer Service and Sales Certification Assessment
- National Career Readiness Certificate Assessment
- Retail Industry Fundamentals Certification Assessment
- Workplace Readiness Skills for the Commonwealth Examination
A combination of the course above and those below, equivalent to two 36-week courses. Students wishing to complete a specialization may take additional courses appropriate to their career pathways.
Check the course description for any course listed below, because some may have a prerequisite.