# CTE Resource Center - Verso - Introduction to Marketing Course Description

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Introduction to Marketing (8110/36 weeks) Course Description

Course Description

Course Code:8110
Duration:36 weeks
Suggested Grade Levels:9–11

Students gain an understanding of the importance of marketing in today's society. They develop skills related to interpersonal communication, self-presentation, economics, marketing, sales, employability, career discovery, and ethical decision-making. Computer/technology applications and DECA activities support this course. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events.

Career Clusters and Pathways

For federal reporting (choose one)

  • Hospitality and Tourism
    • Lodging
  • Marketing
    • Marketing Communications
    • Marketing Management
    • Marketing Research
    • Merchandising
    • Professional Sales

Available Credentials

Upon completion of the course


Concentration Sequences

A combination of the course above and those below, equivalent to two 36-week courses. Students wishing to complete a specialization may take additional courses appropriate to their career pathways.

Check the course description for any course listed below, because some may have a prerequisite.