Incorporate search engine optimization (SEO) techniques in websites.
DefinitionTask performance should include optimizing search engine results by
- inserting <META> tags (e.g., keywords, page summary) and <ALT> tags (alternative text tags for images)
- adding web page structure and design elements (e.g., title, heading, alt tags)
- analyzing keywords
- comparing methods of promoting web pages through search engines and other digital marketing means
- identifying factors that detract from search engine optimization.
Other Related Standards
FBLA Competitive Events and Activities Areas
Desktop Application Programming
Digital Video Production
Electronic Career Portfolio
Web Site Design
The topic for this event changes from year to year. The annual topic may or may not correlate with this particular course. Please refer to the current Virginia FBLA State Handbook.