# CTE Resource Center - Verso - Principles of Business and Marketing Related NBEA Achievement Standards for Career Development

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Related NBEA Achievement Standards for Career Development

NBEA Achievement Standards for Career Development

NBEA (National Business Education Association) standards have been correlated to ensure that students and adults are afforded equal access to fundamental business knowledge and skills and, therefore, an equal opportunity for success in life" (National Standards for Business Education, NBEA, 2007).

Analyze a specific career cluster, using a variety of research tools (e.g., college career centers/counselors, professional and trade associations, career fairs, informational interviews, print media, and the Internet).


Analyze important relocation issues to be considered in making career or job choices.


Assemble a career management file for use in lifelong career activities that includes transcripts, diplomas, certificates, licenses, forms of identification, and educational and employment history information.


Assess and analyze personal talents, values, and interests as they may relate to a future career, based on the completion of standardized career interest and personality indicator assessments.


Assess and analyze strengths and weaknesses relative to a variety of career options.


Assess personal skills, abilities, and aptitudes and personal strengths and weaknesses as they relate to career exploration and development.


Begin developing a portfolio of achievements and experiences including awards, extracurricular activities, and community service.


Create a personal Web site for the presentation of the career portfolio.


Demonstrate appropriate interviewing techniques through participation in mock or actual interviews.


Demonstrate the ability to complete an online job application accurately.


Demonstrate the ability to describe personal skills to interviewers.


Demonstrate the ability to prepare and transmit electronic resumes and cover letters that meet business standards.


Describe electronic and telecommunication job search tools (e.g., Internet job banks; electronic resumes; and electronic, telephone, and videoconferencing interviews).


Develop a career portfolio of items including resumes, sample cover letters, letters of recommendation, examples of work and technical skills, awards, and documentation of extracurricular activities and community service activities.


Develop a list of career network contacts.


Develop effective oral communication skills that include listening, active listening, and nonverbal skills.


Discuss and demonstrate the skills necessary to function as a member of a diverse workforce (e.g., diplomacy, patience, willingness to compromise, and ability to listen).


Explain the importance of appropriate interview follow-up techniques.


Explain the importance of researching prospective employers.


Express thoughts and ideas succinctly and correctly using various forms of communication (e.g., oral, written, and nonverbal).


Formulate strategies for working effectively with coworkers of varying age groups, cultures, and mental or physical abilities.


Identify appropriate sources of job leads (e.g., newspapers, trade journals, Internet job banks, and personal networking).


Identify entrepreneurship opportunities in the international marketplace.


Identify steps to prepare for an interview.


Identify the types of information that should be researched relating to prospective employers.


List tasks to be completed following the interview.


Prepare paper and electronic resumes and cover letters.


Reassess and analyze individual talents, values, personal characteristics, and interests as they relate to changing career decisions based on the completion of standardized interest and personality indicator instruments and career interest, aptitude, and skills assessments (e.g., Myers Briggs Type Indicator, Strong Interest Inventory, ASVAB, and FIRO-B).


Relate career interests to opportunities in the global economy.


Research career clusters through a variety of resources (e.g., field trips, speakers, online searches, case studies, job shadowing, and community service.


Use a questionnaire to guide a career exploration interview to determine educational requirements, starting salaries, and career ladder opportunities.


Use a variety of research tools (e.g., computer-assisted programs, newspapers, books, professional and trade associations, informational interviews, job shadowing, career fairs, and the Internet) in the career exploration process.


Use evolving technologies to enhance the career portfolio.


Utilize career resources to develop a career information database that includes international career opportunities.