# CTE Resource Center - Verso - Principles of Business and Marketing Course Description

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Principles of Business and Marketing (6116/18 weeks) Course Description

Course Description

Course Code:6116
Duration:18 weeks
Suggested Grade Levels:9–10

Students discover the roles of business and marketing in the free enterprise system and the global economy. Students examine basic financial concepts of banking, insurance, credit, taxation, and investments to provide a strong background for making sound decisions as consumers, wage earners, and citizens. The real-world effects of technology, effective communication, and interpersonal skills is evident throughout the course. This course also supports career-development skills and explores career options.

Program specialists have identified Principles of Business and Marketing as a viable option for school divisions to offer for high school credit at the middle school level.

Career Clusters and Pathways

For federal reporting (choose one)

  • Arts, Audio/Video Technology and Communications
    • Audio and Video Technology and Film
  • Business Management and Administration
    • Administrative Support
    • Business Information Management
    • General Management
    • Human Resources Management
    • Operations Management
  • Hospitality and Tourism
    • Lodging
    • Recreation, Amusements and Attractions
    • Restaurants and Food and Beverage Services
    • Travel and Tourism
  • Marketing
    • Marketing Communications
    • Marketing Management
    • Marketing Research
    • Merchandising
    • Professional Sales
  • Transportation, Distribution and Logistics
    • Health, Safety and Environmental Management
    • Sales and Service

Available Credentials

Upon completion of the course

18-week courses may qualify for state-board approved industry certification assessments based on a case-by-case approval from the state CTE Cluster specialist.

Concentration Sequences

A combination of the course above and those below, equivalent to two 36-week courses. Students wishing to complete a specialization may take additional courses appropriate to their career pathways.

Check the course description for any course listed below, because some may have a prerequisite.