# CTE Resource Center - Verso - Principles of Business and Marketing Introduction

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Introduction

Related careers:

cluster: Arts, Audio/Video Technology and Communications

pathway: Audio and Video Technology and Film

occupations:

  • Audio and Video Equipment Technician
  • Producer

cluster: Business Management and Administration

pathway: Administrative Support

occupations:

  • Administrative Assistant
  • Computer Operator
  • Customer Service Representative
  • Executive Assistant
  • Front Office Assistant
  • Information Assistant
  • Office Manager
  • Order Processor
  • Receptionist
  • Records Processing Assistant
  • Shipping and Receiving Clerk

cluster: Business Management and Administration

pathway: Business Information Management

occupations:

  • Front Office Assistant
  • Information Assistant
  • Receptionist

cluster: Business Management and Administration

pathway: General Management

occupations:

  • Administrative Services Manager
  • Bill and Account Collector
  • Customer Service Representative
  • Entrepreneur
  • General Manager
  • Human Resources Manager
  • Meeting and Convention Planner
  • Office Manager
  • Operations Manager

cluster: Business Management and Administration

pathway: Human Resources Management

occupations:

  • Administrative Assistant
  • Human Resources Administrative Assistant
  • Office Manager

cluster: Business Management and Administration

pathway: Operations Management

occupations:

  • Administrative Services Manager
  • Chief Operating Officer
  • Customer Service Representative
  • Customer Service Supervisor
  • Department Manager
  • Entrepreneur
  • Marketing Manager
  • Master Scheduler
  • Operations Manager
  • Procurement Specialist
  • Purchasing Manager
  • Sales Manager
  • Salesperson

cluster: Hospitality and Tourism

pathway: Lodging

occupations:

  • Bookkeeping, Accounting, or Auditing Clerk
  • Chief Engineer
  • Concierge
  • Front Desk Clerk
  • Front Office Manager
  • Lodging Manager
  • Marketing Manager

cluster: Hospitality and Tourism

pathway: Recreation, Amusements and Attractions

occupations:

  • Advertising and Promotions Manager
  • Caterer
  • Meeting and Convention Planner
  • Recreation Supervisor
  • Recreation Worker
  • Retail Manager
  • Sports Promoter

cluster: Hospitality and Tourism

pathway: Restaurants and Food and Beverage Services

occupations:

  • Destination Manager
  • Facilities Manager
  • Food Service Manager
  • Host, Hostess
  • Meeting and Convention Planner

cluster: Hospitality and Tourism

pathway: Travel and Tourism

occupations:

  • Human Resources Manager
  • Meeting and Convention Planner
  • Tour, Travel Guide
  • Travel Agent

cluster: Marketing

pathway: Marketing Communications

occupations:

  • Advertising and Promotions Manager
  • Art Director
  • Marketing Manager
  • Media Planner, Buyer
  • Public Relations Specialist
  • Sales Manager

cluster: Marketing

pathway: Marketing Management

occupations:

  • Brand Manager
  • Chief Executive Officer
  • Entrepreneur
  • General Manager
  • Marketing Manager
  • Retail Manager

cluster: Marketing

pathway: Marketing Research

occupations:

  • Brand Manager
  • Database Administrator
  • Market Research Analyst
  • Product Planner

cluster: Marketing

pathway: Merchandising

occupations:

  • Account Executive
  • Merchandise Buyer
  • Merchandise Displayer, Window Trimmer
  • Merchandise Manager
  • Merchandising Coordinator
  • Retail Manager

cluster: Marketing

pathway: Professional Sales

occupations:

  • Account Executive
  • Entrepreneur
  • Manufacturer's Sales Representative
  • Sales Manager
  • Salesperson
  • Telemarketer
  • Trade Show Manager

cluster: Transportation, Distribution and Logistics

pathway: Health, Safety and Environmental Management

occupations:

  • Health, Safety, and Environment Manager

cluster: Transportation, Distribution and Logistics

pathway: Sales and Service

occupations:

  • Billing Clerk
  • Customer Service Representative (CSR)
  • Dispatcher
  • Office Manager
  • Parts Salesperson
  • Statement Clerk

The framework is divided into two sections: course content and related information. The course content consists of the tasks/competencies validated by industry experts as either essential or desirable (optional) for an entry-level worker to know or be able to do. Each task/competency is accompanied by a definition, a number of process/skill questions (not present in some frameworks), and various related elements that reinforce or are reinforced by its particular instructional objective. Following the course content section, the related information section includes unduplicated lists of various elements correlated with each task, supplementary information showing ways in which these elements relate to the course, and various general requirements for CTE students in Virginia.

Frameworks may include the following elements. Elements identified by an asterisk (*) are not found in all frameworks:

The following documents and Web sites are designed to enhance CTE course instruction in Virginia: