# CTE Resource Center - Verso - Principles of Business and Marketing NBEA Achievement Standards for Communication Correlation by Task

CTE Resource Center - Verso

Virginia’s CTE Resource Center

NBEA Achievement Standards for Communication Correlation by Task

In this course, the following tasks/competencies reinforce the standards listed beside them. Teachers may identify additional reinforcements in locally developed instructional materials.

Task/Competency Number Task/Competency Statement Standards
66 Identify ethical and unethical business practices. NBEA Achievement Standards for Communication: Demonstrate an appropriate work ethic in a business environment. ♦ Demonstrate an understanding of and respect for the business customs and etiquette of various cultures. ♦ Discuss rules of safe and appropriate conduct when using the Internet and e-mail.
69 Describe business and marketing communication tools and ways they are used in the workplace. NBEA Achievement Standards for Communication: Collaborate with students and business professionals via the Internet to acquire needed expertise to solve specific business problems. ♦ Compose and evaluate formal and informal digital correspondence. ♦ Compose, deliver, and publish podcasts. ♦ Create and deliver digital conferencing and presentations. ♦ Create and edit with audio and video documents. ♦ Demonstrate ability to use voice input and voice recognition tools. ♦ Demonstrate ability to view or attend digital conferences. ♦ Demonstrate appropriate cellular phone etiquette. ♦ Demonstrate the ability to use video broadcasting. ♦ Design and publish an effective web page. ♦ Discuss benefits of digital conferencing as an alternative to face-to-face collaboration. ♦ Incorporate the use of the Internet to complete complex projects requiring the use of competitive intelligence techniques (research on competition, markets, and customer attitudes). ♦ Send pictures, video, and text messages digitally. ♦ Use CD-ROMs, DVDs, videos, and the Internet for knowledge acquisition. ♦ Use asynchronous (different time, different place) and synchronous (same time, different place) collaboration tools, such as discussion boards, portals, blogs, and wikis to facilitate group work. ♦ Use digital messaging technologies. ♦ Use online databases and search engines to find basic business information. ♦ Use the phone to gather personal and consumer information. ♦ Use the phone to receive and place appropriate business calls.
70 Demonstrate professional communication skills. NBEA Achievement Standards for Communication: Communicate in a clear, complete, concise, correct, and courteous manner on personal and professional levels. ♦ Explain the value and impact of interpersonal relationships in the business environment. ♦ Explain the value of interpersonal communication in personal/social relationships. ♦ Initiate conversations with people outside one's inner circle. ♦ Use the phone to gather personal and consumer information.
71 Explain the importance of nonverbal communication in the workplace. NBEA Achievement Standards for Communication: Discuss the potential relationship between nonverbal cues and political posturing. ♦ Discuss the significance of nonverbal communication in the interviewing process. ♦ Discuss the value of silence in communication as a nonverbal cue. ♦ Give examples of how nonverbal messages have different meanings in various cultures. ♦ Include verbal and nonverbal cues in message interpretation. ♦ Select appropriate communication techniques to avoid, minimize, prevent, or resolve conflicts. ♦ Use courtesy and tact when communicating with others.
72 Explain the importance of teamwork in the workplace. NBEA Achievement Standards for Communication: Demonstrate confidence through participation in group activities. ♦ Direct courteous attention to multiple speakers within a group. ♦ Enhance personal/professional self-concept and image by leading group activities. ♦ Function as a team member to identify and solve several problems inherent in a capstone project.