Developing a marketing plan (i.e., a clear, written description of marketing strategies for a specific period of time) should include the following steps:
- Identify marketing objectives.
- Describe the target market.
- Develop branding/logo/naming strategies.
- Develop customer relations/service strategies.
- Determine advertising and sales promotion strategies.
- Determine web-presence, social media, and mobile strategies.
- Determine public relations strategies.
Process/Skill Questions:
- What resources are needed to develop a marketing plan?
- How is the target market determined?
- What are some web-presence strategies?
- How often should a marketing plan be updated?
- How can the effectiveness of a marketing plan be monitored?
- What type of research should be included in a marketing plan?
- How should a marketing plan be implemented?
- What are the consequences of not having a marketing plan?
- Why is the marketing budget part of a marketing plan?
- Why is the marketing strategy an important part of a marketing plan?
- What will be used to measure the success of a marketing plan?