Definition should state that information assurance is the process that involves
- protecting marketing information systems
- managing the risks to systems by protecting confidentiality, integrity, and availability of data through measures of
- authentication
- access control
- auditing
- non-repudiation.
Process/Skill Questions:
- What is the definition of marketing information?
- Who is affected by an organizational commitment to data integrity and assurance?
- How does the assurance of information influence routine marketing practices?