Description should include threats to
- intellectual property
- business and consumer data
- ethical and legal implications
- loss of data
- international implications
- contracts and service-level agreements.
Process/Skill Questions:
- What is an example of a marketing cyber threat?
- What vulnerabilities can occur in marketing businesses?
- What are some marketing activities that are vulnerable to cyber threats?
- Whose job is it to protect a company against cybersecurity threats?
- How should a company address a threat once it is discovered?