Description should include
- defining the promotional mix as the interaction of five basic types of promotion
- advertising
- sales promotion
- public relations
- publicity
- personal selling
- explaining each type of promotion and its importance in digital and social media marketing.
Process/Skill Questions:
- How effective is social media in promoting a business or product/service?
- How is a social media platform chosen when promoting a particular product?
- Why is it important to consider the target market when developing the promotional mix?
- How does publicity differ from advertising?
- How do internet technologies impact the promotional mix?
- What are the similarities and differences between promotional mixes for an internet-based business and those for a brick-and-mortar business?
- What is the difference between advertising and sales promotion in relation to the promotional mix?
- In what ways has the internet changed the way marketers use the promotional mix?