Evaluation should include
- applying the criteria for judging the effectiveness of a given campaign, including
- attractiveness and simplicity of design elements
- design and content appropriate to target audience
- close relationship to branding/positioning
- user-friendly interface/experience
- reasonable load time
- establishment of credibility/trust
- simplicity of procedures for placing orders and making payments
- ease of access to customer service prior to and after the sale
- identifying and applying external analytic tools for KPIs
- integrating systems for tracking analytics (e.g., Google Analytics, Adobe Analytics).
Process/Skill Questions:
- How is social media helpful for digital marketing? Why is it so important?
- To what extent do sales indicate the effectiveness of an e-commerce site?