Demonstration should include
- defining goals and objectives
- integrating branding strategies across the business organization
- following established policies and procedures
- adhering to principles of brand management and loyalty
- utilizing analytics
- understanding the relationship between image/perception and brand.
Process/Skill Questions:
- What is brand management?
- What are some steps to successful brand management?
- How does an established brand evolve? How does a company adapt its product line within an established brand?
- What are some branding strategies?