Explanation should include the following:
Process/Skill Questions:
- What resources can be used to acquire information on legal issues related to digital marketing?
- What are some current legal issues involving the Internet? How do these current legal issues affect the digital marketing of businesses?
- How can legal problems be avoided?
- Why should legal issues be addressed in the branding process?
- What are potential consequences of using an established brand without permission?
- What are the potential consequences of not adhering to the Federal Trade Commission’s Truth in Advertising policies?