Identification should include
- defining customer relationship management (CRM)
- identifying types of database management
- exploring tools used in database management
- discussing current methods of customer acquisition and retention
and the roles of each in acquiring and retaining customers.
Process/Skill Questions:
- Why is database management important?
- Why do companies protect consumers’ information?
- What are some of the types of databases used in CRM today?
- What are the consequences of poor database management? Why?