Examination should include
- explaining why the popularity and influence of trends in digital marketing change relatively rapidly over time
- identifying and reporting on trends, such as
-
- display advertising
- content/native marketing, storytelling
- social media (e.g., boosted posts vs. paid social vs. page management)
- email
- text messaging
- reputation management (e.g., listening, monitoring)
- streaming video (e.g., YouTube, Instagram Live, Facebook Live, Snapchat)
- targeting (e.g., geotargeting, behavioral, contextual, retargeting, abandon cart)
- websites
- e-commerce
- search engine optimization (SEO)
- search engine marketing (SEM)
- app marketing.
Process/Skill Questions:
- How has digital marketing evolved?
- How is social media used in marketing?
- How have businesses embraced trends in social media?
- What are some examples of display advertising?
- How are content marketing and storytelling significant in creating a brand?
- Why are boosted posts used in digital marketing?
- How is live streaming changing marketing?
- How can promotional video be used to optimize exposure for businesses?