Copyright: 2023

Virginia Assignment Code: 8127

Suggested Grade Level: 10, 11, 12

Duration: 36 weeks

Hours: N/A

Prerequisites: 8126

CTSO: DECA

Course Description:

Cybersecurity in Marketing, Advanced, builds on fundamentals of cybersecurity learned in the prerequisite course, and how marketing functions are at risk of and impacted by cyberthreats and vulnerabilities. Students will investigate cybersecurity concerns pertaining to marketing strategies and trends in promotion, engagement of customers, privacy, ethics, customer service, brand building, and sales in a digital environment. Content includes examining marketing data, protective measures associated with securing data, and incident response plans. The integrity of strategic marketing plans and marketing campaign hijacking will also be examined.

Credentials, Course Sequences, and Career Clusters/Pathways can be found here:

https://www.cteresource.org/career-clusters/marketing/cybersecurity-in-marketing-advanced/