Differentiation should include
- digital interaction (e.g., cyberbullying, ratings)
- netiquette (e.g., respecting confidentiality vs. WikiLeaks)
- criminal behaviors (e.g., unauthorized access of others' computer systems or data, ransomware, denial-of-service attacks)
- protecting data
- digital piracy.
Process/Skill Questions:
- How can cyberbullying occur in marketing?
- What is netiquette, and why is it important?
- What is piracy? How does it affect businesses?
- How is digital piracy unethical? Is there ever a time when it is ethical?
- What is an example of unethical use of data?
- What are methods of respecting customer confidentiality?
- What are some best practices for digital interaction?