Title: (Optional) Develop a sample of each element in the promotional mix.
Course: Entrepreneurship (12053-I) > Section: Understanding Marketing Principles

Development should include student-created samples of

- advertisements (e.g., television, radio, billboard, magazine, newspaper)
- crowdfunding (e.g., Kickstarter campaign)
- sales promotions (e.g., coupons, rebates, contests, product samples, point-of-purchase displays)
- publicity and public relations (e.g., press release, public service announcement, corporate sponsorship, celebrity endorsement)
- personal selling (e.g., face-to-face, telemarketing, Internet, infomercials)
- social media and mobile marketing (e.g., online advertising networks like Google AdWords, sponsored ads on social networks).

Process/Skill Questions:

- Why is it critical for entrepreneurs to know the various media for promotion?
- What is the most cost-effective form of promotion for a small business? Why?
- What company goals do successful ads meet?
- What should a print advertisement layout be designed to do?
- Why is it important for entrepreneurs to be able to create a variety of promotional materials?
- How can an entrepreneur tell if his/her promotional mix is effective?
- How can a business formulate an effective promotional strategy within a budget?
- How have mobile devices changed promotion?
- How is crowdfunding an effective way to promote a product or idea?
- How does a business tailor promotions for a social networking site?