Title: Develop a vision statement.
Course: Entrepreneurship (12053-I) > Section: Planning an Entrepreneurial Venture

Development should include the concept that a vision statement reflects the philosophy and values of the company and serves as the central focus of its employees.

Process/Skill Questions:

- What is the difference between a mission statement and a vision statement?
- How does a vision statement motivate employees?
- How does a vision statement lead to the development of business strategies?
- What is the relationship of the vision statement to the consumer?
- Are a mission statement and a vision statement essential for start-up of an entrepreneurial business? Why, or why not?
- How does a business plan help the business owner communicate vision and goals?
- Why is it critical that the vision statement be broad?