COURSE CODE: 8111

Marketing Exploration

SCED Code: 12160
Virginia Extended Description: 18
Suggested Grade Level: 9, 10, 11
Duration: 18 Weeks
Hours: 70
Credits: 0.5
Prerequisite: None
OSHA Compliance Required?: No
CTSO: DECA

Explore the world of marketing to understand its importance in today’s society. Students will develop skills related to interpersonal communication, self-presentation, economics, marketing, sales, employability, career discovery, promotion, and ethical decision-making—all essential skills in any career. Contextual instruction and student participation in co-curricular career and technical student organization (CTSO) activities will develop leadership, interpersonal, and career skills. High-quality work-based learning (HQWBL) will provide experiential learning opportunities related to students' career goals and/or interests, integrated with instruction, and performed in partnership with local businesses and organizations.

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Course Sequences

A combination of this course and those below, equivalent to two 36-week courses, is a concentration sequence. Students wishing to complete a specialization may take additional courses based on their career pathways. A program completer is a student who has met the requirements for a CTE concentration sequence and all other requirements for high school graduation or an approved alternative education program.

Career Clusters

Pathway Occupation
Lodging
  • Concierges
  • Lodging Managers
  • Marketing Managers

Pathway Occupation
Marketing Communications
  • Advertising and Promotions Managers
  • Art Directors
  • Marketing Managers
  • Public Relations Managers
  • Sales Managers
Marketing Management
  • Advertising and Promotions Managers
  • Chief Executives
  • General and Operations Managers
  • Marketing Managers
  • Retail Salespersons
  • Property, Real Estate, and Community Association Managers
Marketing Research
  • Database Administrators
  • Market Research Analysts and Marketing Specialists
Merchandising
  • Customer Service Representatives
  • Merchandise Displayers and Window Trimmers
  • Retail Salespersons
Professional Sales
  • Property, Real Estate, and Community Association Managers
  • Real Estate Sales Agents
  • Sales Managers
  • Telemarketers
  • Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products

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