Introduction to Marketing 8110
(co-op not available)
Suggested Grade Levels: 9 or 10 (36 weeks)
Students gain an understanding of the importance of marketing in today's society. They develop skills related to interpersonal communication, self-presentation, economics, marketing, sales, employability, career discovery, and ethical decision-making. This course reinforces mathematics, science, English, and history/social science Standards of Learning (SOL). Computer/technology applications and DECA activities support this course. DECA, the co-curricular student organization, offers opportunities in leadership, community, and competitive events.
| Concentration Sequences |
Career Cluster(s) and Pathway(s) |
Available Credentials |
(A combination of the course above and those below, equivalent to two 36-week courses)
Students wishing to complete a specialization may take additional courses appropriate to their career pathways. |
For federal reporting (choose one) |
Upon Completion of the Above Course |
- Economics and Personal Finance (Formerly 6120 Finance) (6120/36 weeks)
- Entrepreneurship Education (formerly Exploring Entrepreneurship) (9093/36 weeks)
- Entrepreneurship Education, Advanced (formerly Entrepreneurship Education) (9094/36 weeks)
- Fashion Marketing (8140/36 weeks)
- Fashion Marketing, Advanced (8145/36 weeks)
- Finance (6121/18 weeks)
- Financial Services Marketing (8180/36 weeks)
- Global Marketing and Commerce (8135/co-op not available/36 weeks)
- Global Marketing and Commerce, Advanced (8136/co-op not available/36 weeks)
- Hotel Marketing (8160/36 weeks)
- Hotel Marketing, Advanced (8162/36 weeks)
- Internet Marketing (8125/co-op not available/36 weeks)
- Introduction to Fashion Design and Marketing (8148/co-op not available/18 weeks)
- Introduction to Fashion Design and Marketing (8149/co-op not available/36 weeks)
- Marketing (8120/36 weeks)
- Marketing Management (8132/36 weeks)
- Marketing, Advanced (8130/36 weeks)
- Principles of Business and Marketing (8115/co-op not available/36 weeks)
- Principles of Business and Marketing (8116/co-op not available/18 weeks)
- Real Estate Marketing (8191/co-op not available/36 weeks)
- Sports, Entertainment, and Recreation Marketing (8175/36 weeks)
- Sports, Entertainment, and Recreation Marketing, Advanced (8177/36 weeks)
- Travel and Tourism Marketing (8165/36 weeks)
- Travel and Tourism Marketing, Advanced (8167/36 weeks)
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Hospitality and Tourism
- Lodging
- Recreation, Amusements and Attractions
- Restaurant and Food and Beverage Services
- Travel and Tourism
Marketing
- Marketing Communications
- Marketing Management
- Marketing Research
- Merchandising
- Professional Sales
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Certifications
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