# CTE Resource Center - Administrative Planning Guide - Travel and Tourism Marketing and Sales (8169/36 weeks)

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Travel and Tourism Marketing and Sales (8169/36 weeks)

Course Description

Course Code:8169
Work-based Learning:Available
Duration:36 weeks
Suggested Grade Levels:11–12

This course is designed to provide students with an in-depth look into marketing and sales in the travel and tourism field. Students learn about issues related to business and resource management, tourism's effect on the world economy, the political impact of tourism, and how the sales process affects the tourism industry. They develop advanced competencies in the areas of communication; human relations; finance; health, safety, and environmental issues; sales and marketing; industry technology; promotional planning; and marketing research. In addition, students gain an understanding of career trends and opportunities. Academic skills (e.g., mathematics, science, English, history, social science) related to the content are also a part of this course.

Career Clusters and Pathways

For federal reporting (choose one)

  • Hospitality and Tourism
    • Lodging
    • Recreation, Amusements and Attractions
    • Restaurants and Food and Beverage Services
    • Travel and Tourism

Available Credentials

Concentration Sequences

A combination of the course above and those below, equivalent to two 36-week courses. Students wishing to complete a specialization may take additional courses appropriate to their career pathways.

Check the course description for any course listed below, because some may have a prerequisite.