# CTE Resource Center - Administrative Planning Guide - Fashion Marketing, Advanced (8145/36 weeks)

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Fashion Marketing, Advanced (8145/36 weeks)

Course Description

Course Code:8145
Work-based Learning:Available
Duration:36 weeks
Suggested Grade Levels:11–12

Students with an interest in apparel and accessories marketing gain in-depth knowledge of the apparel and accessories industry and skills utilized in various apparel businesses. They develop advanced skills unique to fashion marketing and advanced general marketing skills applied to the apparel and accessories industry. Professional selling, sales promotion, buying, merchandising, marketing research, economics, hiring and retaining employees, product/service technology, and supervision as well as academic skills (mathematics, science, English, and history/social science) related to the content are part of this course. Computer/technology applications supporting this course are studied.

Career Clusters and Pathways

For federal reporting (choose one)

  • Arts, Audio/Video Technology and Communications
    • Performing Arts
    • Visual Arts
  • Marketing
    • Marketing Communications
    • Marketing Management
    • Marketing Research
    • Merchandising
    • Professional Sales

Available Credentials

Concentration Sequences

A combination of the course above and those below, equivalent to two 36-week courses. Students wishing to complete a specialization may take additional courses appropriate to their career pathways.

Check the course description for any course listed below, because some may have a prerequisite.