# CTE Resource Center - Administrative Planning Guide - Fashion Marketing (8140/36 weeks)

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Fashion Marketing (8140/36 weeks)

Course Description

Course Code:8140
Work-based Learning:Available
Duration:36 weeks
Suggested Grade Levels:10–12

In this specialized course, students gain basic knowledge of the apparel and accessories industry and skills necessary for successful employment in apparel businesses. Students develop general marketing skills necessary for successful employment in fashion marketing, general marketing skills applicable to the apparel and accessories industry, and specialized skills unique to fashion marketing. Personal selling, sales promotion, purchasing, physical distribution, market planning, and product/service technology as well as academic skills (mathematics, science, English, and history/social science) related to the content are part of this course. Computer/technology applications supporting this course are studied.

Career Clusters and Pathways

For federal reporting (choose one)

  • Arts, Audio/Video Technology and Communications
    • Performing Arts
    • Visual Arts
  • Marketing
    • Marketing Communications
    • Marketing Management
    • Marketing Research
    • Merchandising
    • Professional Sales

Available Credentials

Concentration Sequences

A combination of the course above and those below, equivalent to two 36-week courses. Students wishing to complete a specialization may take additional courses appropriate to their career pathways.

Check the course description for any course listed below, because some may have a prerequisite.