# CTE Resource Center - Administrative Planning Guide - Digital and Social Media Marketing (8125/36 weeks)

CTE Resource Center - Verso

Virginia’s CTE Resource Center

Digital and Social Media Marketing (8125/36 weeks)

Course Description

Course Code:8125
Work-based Learning:Available
Duration:36 weeks
Suggested Grade Levels:9–12

This course introduces students to digital and social media marketing. Students explore principles, strategies, tools, and tactics related to consumers, branding, advertising, and promotions. Students explore how success is measured in a digital and social media marketing campaign. This course emphasizes ethics, laws, and security. Students also investigate business and marketing plans as well as careers in digital and social media marketing.

Career Clusters and Pathways

For federal reporting (choose one)

  • Marketing
    • Marketing Communications
    • Marketing Management
    • Marketing Research
    • Merchandising
    • Professional Sales

Available Credentials

Concentration Sequences

A combination of the course above and those below, equivalent to two 36-week courses. Students wishing to complete a specialization may take additional courses appropriate to their career pathways.

Check the course description for any course listed below, because some may have a prerequisite.